Founded in 2019, ALK has now evolved into A Little Kindness — a brand built on creativity, strength, and the power of fierce kindness. What began as a collaborative project has transformed into a singular vision: a lifestyle and label that merges elevated essentials, swimwear, and statement pieces with tactile, artful detail and strong silhouettes. At its core, ALK carries a universal ethos of kindness — the belief that true kindness begins with the self and ripples outward, shaping how we connect, create, and live. Kindness is not weakness, but strength. Not passive, but powerful. Today, ALK stands as both a brand and a movement: reminding us that self-expression and self-kindness are the foundation of creativity, confidence, and change. We invite you follow along as our journey unfolds.